Posts Tagged ‘hypnotherapy los angeles’

Junk Food Cravings Explained

“The word “craving” hardly does justice to the alarm sounding in your brain.

Must…have…warm cheesy pizza fresh from the oven. Must…eat…the whole bag of potato chips. Can’t…stop…eating hershey’s kisses.’ve all been there. Cravings are a part of life: in fact, up to 97 percent of Americans get seized by strong and specific urges to indulge. We really only have two options: fight off the cravings, or give into them. Most of us give in because we think it’s hopeless—but…is it really hopeless?…”

I was recently asked this question by SnackNation, a Los Angeles Healthy Snack Delivery company that specializes in corporate wellness initiatives. My answer can be found in one of their most recent articles—76 Healthy Snack Foods that Satisfy Junk Food Cravings—but, I’ll ask the question here again…

What causes food cravings?

In my professional opinion, as a certified hypnotherapist (CHt), most cravings have an underlying emotional cause. And, once that deep-rooted emotion has been addressed, cravings for certain foods tend to dissipate.

For example:

People with a lot of anger and frustration tend to choose crunchy snacks–this isn’t to say that every time someone eats nuts or popcorn it’s because they’re angry, but the compulsion to eat those crunchy, salty snacks, can stem from intense emotions…

Additionally, a craving for sweets can come from an imbalance in your blood sugar levels from habitually eating high sugar foods, but again the compulsion to eat sweets can mean that there is a sadness, loneliness, or lack of sweetness in someone’s life.



How to tell the difference between emotional and non-emotional cravings?

Real hunger comes on gradually, and has a physical sensation like a rumbling stomach. When you’re really hungry you’re more open to different types of foods–you have more flexibility. When its emotional hunger you’ll crave a specific food, and without it you’ll feel uneasy.


“How about you? Do you immediately reach for potato chips after a disagreement with a co-worker? Do you feel compelled to eat chocolate cake or ice cream after a bad quarterly review (or breakup)? Do you turn to coffee every time you need energy?

There’s no right answer when it comes to why you crave. There is a right answer when it comes to how you satisfy your cravings. So, next time you need a snack, choose a healthy one. I bet you’ll feel the difference.”

If you’d like to get to the bottom of why you crave certain foods, or you’d like to learn more about hypnotherapy for diet and weight management, request a free-introductory phone assessment.